How the f*ck bootstrapped founders go from 0 to 10K users without burning cash on ads?
"How do I get thousands of users without burning my budget on ads?"
Today we're going to break down: The Scale Playbook why it's suddenly everywhere, and why companies from Cluely to Gamma to Wispr Flow are using it as their core growth lever to blitzscale. And how you can use it now to go from 0 to 10K+ users in weeks, without an audience, without a marketing team, and without depending on an algorithm that hates them.
This isn't a LinkedIn thread. This isn't another bullshit "ultimate guide."
This is an operational manual.
This playbook will give you:
- Why 42% of startups fail before they even get users (and how to avoid it)
- The OPD Strategy to borrow millions of eyeballs without building an audience
- The 4-week plan to go from 0 to 10K+ users
- How to launch 50 creators in one week for <$3,000 (Snowball Launch)
- The $8 video format that got 500k views with 299,900% ROI
- How to turn views into users into revenue (the conversion math)
- Real numbers from Cluely (1B views, 70K users), Gamma (70M users), Hostage Tape (sold out)

You can keep building features nobody uses.